Impact of Digital Marketing on The Gaming Industry


Like any other industry, digital marketing training is also vital for the gaming industry. Today digital marketing has overpowered traditional marketing in every other way.

Traditional marketing is being relied upon print commercials, television advertisements and retail shows. It will only target those aged 40 years and above as they spend double time reading newspapers and watching television as people aged 18 to 35 years.

Furthermore, Digital marketing training allows the gaming industry to reach a wider range of audiences through targeted advertised campaigns, social media marketing, email marketing, content marketing, etc. The use of social media platforms helps the increase of engagement in new and existing games as they get inspired by their favourite influencers.

Traditional marketing is way costier than digital marketing. It costs ten times as compared to the cost of any google ads, meta ads, etc.

In this blog, we will explore how digital marketing training in the gaming industry can enhance your growth and various strategies that can help in the growth of gaming industry.

Leading Gaming Industry

Now, let us see the top Leading Gaming Companies

  • 99 Games

    They are a super-indie studio that develops and publishes free-to-play games. Our singular goal is to build mobile games that people love to play. Since 2008, they saw a great opportunity to create great games that would create a mark in the global space.

  • HyperLink Infosystem

    Hyperlink InfoSystem is a leading app development company rendering a spectrum of tech solutions globally.

    Discover exceptional web and software development. Founded in the year 2011, Hyperlink InfoSystem is a leading Mobile App, Software Development and Web development company.

  • Games2Win

    Games2Win is one of the largest casual mobile gaming companies, with over 400+ million downloads on the Apple App Store & Google Play Store.

  • Tech Mahindra

    Tech Mahindra and Ludium Lab will promote their cloud gaming services jointly, targeting leading companies in the telecommunications industry.

  • HData Systems

    HData Systems provides business analytics services since 2019. Our data model equipped with advanced technologies of Big Data, Data analytics Data Science, and Artificial Intelligence. It offers precise analytical data.

  • Juego Studios

    Juego Studios is a game development studio delivering services for end-to-end game development, game art and design.

  • Octro

    Octro is one of India’s leading gaming companies, founded in 2006 by Saurabh Agarwal, a Stanford alumnus. As they have created global titles out of India supported by our in-depth understanding of gamers.

  • Cretio Soft

    Creatiosoft is a global IT consulting company providing full-range QA and game development services. Basically, creatiosoft has delivered several marquee high-quality games/applications and 300 entities across major smartphone platforms.

  • Dream11

    Dream11 is an Indian fantasy sports platform that allows users to play fantasy cricket, hockey, football, kabaddi and baseball.

  • Ingenuity Gaming

    Ingenuity Gaming was established to become the most efficient game development company in the world It offers its customers the shortest time to market.

Gaming Industry Growth

This is the list of only 10 most leading companies in the gaming industry but the gaming companies are great in number. To become the largest leading company, you have to build your roots in digital marketing training.

Revenue generated gaming industry in 10 years - digital marketing training gaming industry

Credit: WeForum

  • In 2024, The gaming industry will reach a revenue of US $282.30 bn.
  • It will grow at an annual rate of 8.76% b/w 2024 and 2027. It resulting in projected market volume of US and 363.20 bn by 2027
  • By 2027 the number of users in video exams market will reach 1472 in users.
  • The user penetration rate will increase from 16.9% in 2024 to 18.5% by 2027.

Credit: Statista

“The gaming industry’s swimming in cash” . Professor Joost Van Dreunen of New York University told the New York Times at the height of the boom.” It’s just raining money on these people, in these companies .”

According to Newzoo, there are 3.22 billion gamers worldwide as of 2023. However this number will rise to 3.32 billion gamers worldwide by 2024.

Digital Market Training helped Gaming Industry

  • Government support for game development aimed at promoting the vision of ”Digital India”. Recently our honourable prime minister Narendra Modi interacted with some online video gaming influencers. These inluencers have great fanbase. Your desired audience with help of influencer marketing. It will achieve by digital marketing training in gaming industry.

  • Due to restrictions imposed during the COVID pandemic, social distancing measures. The need for entertainment at home brings many audience in gaming. Digital marketing training in the gaming industry can accelerate the growth of industry.

  • The pandemic has given a boost to the gaming market in India and people are now more willing to pay to play. According to analysts, with over 24 million Indians being added to the payments – linked gaming market.

  • Affordable internet and the availability of faster smartphones with enhanced gaming capabilities have also fuelled the market.

  • Any online gaming platform offering real money online games to users of India is to BE LEGAL ENTITY INCORPORATED UNDER Indian law.

  • India’s ban to 177 chinese mobile apps game such as Pubg mobile legends and rise of kingdom etc. have opened great opportunity for rise of the gaming industry.


The gaming industry is incomplete without digital marketing to shine like the sun in the sky. Gaming industry needs digital marketing training.

Emphatically, Digital Marketing Training in the gaming industry will be boon to all their employers. As they all will be trained about advertisements they can do digitally to make their company one of the leading companies in world.

However, If you are willing to train your employees with the best digital marketing techniques and want to upskill your employees. Moreover, it will help to create great impact on them.So, Contact Mohali School of Digital Marketing. In order to have best training for digital marketing.