With the evolution of society, scope of digital marketing techniques have also evolved. In ancient times, people got information through newspapers, which led to radio advertising. With the passage of time, it changed into television advertisements, and these are now shifted to digital marketing. The COVID pandemic is driving the scope of digital marketing to new heights. Although television remains the main advertising platform for many businesses, digital marketing allows companies to reach a global audience digitally.
Digital Marketing, in simple words, means marketing online. The main aim of digital marketing is to spread awareness of different brands or businesses among consumers. It strengthens the digital bond between consumers and producers. It, moreover, has several other benefits, which include marketing throughout the globe, cost-effective marketing, and, most importantly, transparency between marketers and the consumer.
The article will cover the various scopes of digital marketing and their salary and growth in today’s time.
Careers in Digital Marketing
- Graphic Designing
A graphic designer has to make designs and logos for brands by combining adequate colours, font style and locations. Initially, a graphic designer determines the basic requirements of the clients and provides them rough ideas. Later, present the final graphic to the clients.
As per AmbitionBox, the average annual salary of a graphic designer ranges from 3LPA to 8LPA. People who are fond of designing must opt for this job. - Marketing Analyst
A marketing analyst examines the ongoing trends and people’s interest to assess the potential sales of products and services. The main aim of a marketing analyst is to assist brands and companies to uprise their demand in market by examining and discussing the demands and interest of people, with stakeholders. A person with good analysing skills and strong organizational skills should opt this as a career path.
As per Ambition Box, the annual range of SEM specialists ranges from 4.22 LPA to 42 LPA. - SEO Specialist
The role of SEO Specialist is to look after the rank of their company on search engines and websites. They research keywords, searched by people, to improve the online presence of a company. A person with a creative mind and good management skills is best suitable for this job.
The annual salary range of an SEO Specialist is 3.1 lakhs to 16.4 lakhs. [STATS from Ambition Box] - Content Writing
A content writer writes content for companies regarding their products and services for showcasing or presenting them in public. They write blogs, articles, e-mails, product descriptions, social media posts etc. in order to boost the popularity of a brand. People who have good imaginary power and writing experience should opt this as a career.
Annual salary ranges between 2.4 lakhs to 15 lakhs, as on ambition box.
These are some career paths after Digital Marketing in 2024.
Why MSDM?
Therefore, if you want to learn such skills and make your future successful, you must join MSDM as it works on each and every skill required for a perfect digital marketer.The experts there pay personal attention to every student.
Live classes and recorded sessions are also provided by experts which make learning easy.
You can enroll yourself by credit card, debit card or any UPI. Moreover, the fees can also be paid in installments.
To Sum Up
The trend of digital market rose speedily and is anticipated to uplift the same way as people of every age is becoming tech savvy day by day. Online marketing is a versatile career having many fields in it which offers hefty amount of salaries.