E-Commerce Marketing Course Details
Course Overview
The E-Commerce Marketing Course is designed to help you master the skills needed to promote and sell products online effectively. This course combines theory and practical strategies to help you understand how to attract customers, increase conversions, and scale your online business.
Course Objectives
By the end of this training, participants will be able to:
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Understand the complete E-commerce ecosystem and online buyer journey.
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Build and optimize online stores using Shopify, WooCommerce, or Magento.
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Develop and execute SEO and content marketing strategies for e-commerce.
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Run effective Google Shopping Ads, Meta Ads, and retargeting campaigns.
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Use email marketing automation to boost customer retention.
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Analyze performance through Google Analytics, Facebook Ads Manager, and e-commerce dashboards.
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Understand product pricing, conversion optimization, and customer engagement.
Key Learning Outcomes
By the end of this course, you will:
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Understand the fundamentals of e-commerce business models.
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Learn how to create and optimize online stores using Shopify, WooCommerce, etc.
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Develop effective SEO and SEM strategies for product marketing.
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Master social media and influencer marketing for e-commerce growth.
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Implement email automation and retargeting campaigns.
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Analyze performance using Google Analytics, Facebook Ads Manager, and Shopify reports.
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Learn pricing, conversion rate optimization, and customer engagement tactics.
Course Modules
- Module 1: Introduction to E-Commerce
- Module 2: Building Your Online Store
- Module 3: E-Commerce SEO and Content Strategy
- Module 4: Paid Marketing (Google Ads, Meta Ads, Shopping Ads)
- Module 5: Social Media and Influencer Marketing
- Module 6: Scaling and Growth Strategies
Who Can Enroll
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Digital marketing students
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Entrepreneurs & business owners
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Marketing professionals
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Freelancers
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Anyone interested in building a successful e-commerce business
Course Duration
- 2–3 Months (Flexible Learning Options Available)
Certifications
Get a professional certificate upon course completion, recognized by top digital marketing institutions.
Career Opportunities After Training
After completing the training, you can pursue roles such as:
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E-Commerce Marketing Manager
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Online Store Manager
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Digital Advertising Specialist
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SEO & SEM Expert
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E-Commerce Strategist
- E-Commerce Entrepreneur
In Conclusion
The E-Commerce Marketing Course by Mohali School of Digital Marketing is perfect for those who wish to enter the fast-growing world of online business. Learn from industry experts, get hands-on practice, and build the confidence to manage and scale e-commerce brands effectively.
