https://mohalischoolofdigitalmarketing.com/

How to Run Google Ads Step-by-Step guide for beginners

/ Digital Marketing Course in Chandigarh

Introduction

If you want fast results online — whether it’s leads, website traffic, or sales — Google Ads is one of the quickest ways to get there. But many beginners lose money because they jump in without a clear process.

In this guide, you’ll learn a simple, step-by-step method to run Google Ads properly, even if you’re starting from zero.

What is Google Ads?

Google Ads is a powerful online advertising platform that allows businesses to promote their products or services across Google’s vast network — including search results, YouTube, mobile apps, and partner websites.

Instead of waiting for customers to find you organically, Google Ads helps you reach people exactly when they are searching for what you offer. For example, if someone searches for “digital marketing course in Mohali”, your ad can appear at the top of the search results — right when their intent is highest.

 Step 1: Set Up Your Account

  • Visit Google Ads
  • Sign in using your Google account
  • Choose Expert Mode (this gives you full control over campaigns)

 Step 2: Define Your Goal Clearly

Before creating a campaign, decide what you want:

  • More website visitors
  • More leads (calls and form fills)
  • More sales

For beginners, lead generation is usually the best starting point.

Step 3: Choose the Right Campaign Type

You’ll see different campaign options, but focus on:

  • Search Campaigns → Ads shown on Google search results

Why?
Because users are already searching — meaning higher chances of conversion.

 Step 4: Select Location & Audience

Choose where your ads should appear:

  • City (e.g., Mohali, Chandigarh)
  • State or entire country

For MSDM:
Target students or job seekers in your local region.

 Step 5: Set Your Budget Smartly

Start small and scale later:

  • ₹300–₹500/day is enough to begin
  • Choose Maximize Clicks for initial testing

Once you get the data, shift to Maximize Conversions

 Step 6: Do Keyword Research (Core Step)

Use Google Keyword Planner to find relevant keywords.

Focus on:
  • Keywords with clear intent
  • Search terms people use
Example:
  • Digital Marketing Course in Mohali
  • Learn Google Ads course
  • Best Digital Marketing Institute

Avoid very broad keywords like “marketing”

Step 7: Write High-Converting Ads

Your ad should instantly grab attention.

Example Structure:

Headline Ideas:

  • Digital Marketing Course in Mohali
  • 100% Practical Training

Description Ideas:

  • Learn SEO, Ads & Social Media from Experts
  • Placement Support Available

Tips:

  • Use numbers (100%, 2026, etc.)
  • Add urgency (Limited Seats, Enroll Now)

 Step 8: Choose the Right Landing Page

Never send users to a random page.

Instead, use:

  • A course page
  • A lead capture page

Make sure your page:

  • Loads fast
  • Works well on mobile
  • Has a clear call-to-action

 Step 9: Use Ad Extensions

Ad extensions improve visibility and performance.

Add:

  • Call button
  • Extra links (courses, contact page)
  • Location details

This increases trust and click rate.

 Step 10: Launch and Optimize

Once your campaign is live:

  • Monitor performance daily
  • Pause keywords that don’t work
  • Improve ads with low clicks

Testing is the key to success in Google Ads.

Common Mistakes to Avoid

  • Targeting too broad audience
  • Ignoring negative keywords
  • Using weak ad copy
  • No tracking results
  • Sending traffic to homepage

 Learn Google Ads the Right Way with MSDM

At MSDM (Mohali School of Digital Marketing), you don’t just study theory — you practice on real campaigns.

You’ll learn:

  • How to run live ads
  • How to generate leads
  • How to manage budgets effectively

Conclusion

Google Ads is not just a tool — it’s a high-income skill that can completely change your career or business growth when used correctly. Google Ads is an online advertising platform developed by Google that allows businesses to display ads across its search engine, YouTube, and partner websites. It plays a central role in digital marketing by enabling precise audience targeting, measurable performance, and scalable campaigns for organisations of all sizes. Many beginners fail because they treat it like a shortcut. But the truth is, success with Google Ads comes from strategy, testing, and continuous improvement.

Start small.
Learn from your data.
Keep optimising your campaigns.

Over time, you’ll understand:

  • Which keywords bring real results
  • How to write ads that convert
  • How to turn clicks into paying customers

And that’s where the real power lies.

 Why Learning with MSDM Makes the Difference

At MSDM (Mohali School of Digital Marketing), you don’t just learn concepts — you apply them in real-world scenarios.

You get:

  • Hands-on experience with live campaigns
  • Step-by-step guidance from industry experts
  • Practical knowledge of budget management and ROI
  • Real strategies that businesses use

This means you don’t just know Google Ads — you know how to use it to generate results.